Hydrating ourselves is a basic human need, and feeling parched is often the result of hard work… we’ve extended ourselves. Klug uses a metaphor about thirst to describe the diminishing returns, and it’s a befitting choice. The ‘how’ and ‘why’ of it is too vast to dissect here-we all have our rhymes and reasons. In the case of Olive Klug’s new single “Parched,” which dropped last week on Nettwerk, we’re rewarded with a track that expresses the futility of love affairs that weren’t meant to be… those times when we’re attempting to shape-shift in an effort to see something through that we’ve decided is worthwhile. We don’t always get what we came looking for in relationships, but in the hands of a capable songwriter, the world gets a reward on the other end of the equation.
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